Certain things just won't go away, and I'm happy to say that the paper book is among them. I know that there is still moaning and groaning and gnashing of teeth around this subject, but actually, that's good news! We're not (perhaps sadly) still debating the virtues of compasses over GPSs, slide rules over calculator apps. They are quietly disappearing. That we're still having lively discussions about paper versus screen means that we've got something meaningful and that we really care. In a clever parody, IKEA has presented a video that mimics an Apple ad that reinforces why we like the paper book so much.